Seiter: Toys 'R Us

Is it ethical for Little Tykes toy manufacturers to test their products and obtain market research through their employees' on-site day care? Would it be more appropriate if they (the employees and their children) received additional compensation?

Seiter refers to the fact that Quaker Oats had purchased the toy manufacturer Fischer-Price and General Mills had purchased the toy manufacturer Kenner. What are the implications of these take-overs regarding marketing and advertising aimed at children?