Fiske et al

While the article argues that women dress a certain way to convey a particular image to the men that gaze upon them, I would have to argue that women often dress a certain way to convey certain identity traits to other women that are seen as the competition. Why would a woman dress up for a man when he probably doesn't notice what she is wearing anyways?

The article emphasizes the importance of "newness" when a woman is shopping, but as of lately the trends have shifted and now items that look "vintage" or "worn in" are in style. What does this suggest about our shopping behaviors?