I liked the idea of convergence strategy. Today we see it all the time, facebook has ads aimed at the user that they can like or dislike, product placement is becoming ridiculous, pop ups on I-pods,and the list goes on. It makes me think about what advertising will be like in twenty years.
The section on the show The Apprentice was also very interesting. The idea that by the end of an episode, the viewer is actually rooting for the brand to do well says a lot about product placement and integration. All in all, that show is one big product demonstration that, when reading all about it, makes me want to watch it less than I did before.
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