1. I was interested with the "impress me" concept in this chapter. If I ever have free time and I am flipping through channels, I will often stop on a channel if I see something that catches my attention right away. What do you think are the main factors when it comes to catching the attention of a typical consumer?
2. When it comes to zappers, casuals and loyals, I thought of an interesting concept. When it comes to sporting events, I am a loyal. I cannot miss my teams play and I will watch every second of every game. When it comes to normal television shows, I am a casual. If I'm not doing anything I will try to catch "The Office" or "Entourage" and I will typically watch an entire episode or two. With that being said, do you think it's possible to fall in more than one category as far as TV viewers go?
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