The first page of the article states, “Mass media targeted at children have shortened the period of exclusivity parental influence over children,” meaning that as soon as the television switch is flipped to on, a parent is no longer the only source where a children receives their information. With all that is shown on television, how frightening is that? At what age does a child actually start comprehending what is going on when watching television, and when do they apply what they’ve learned in their actual life?
Target audiences for product consumption are becoming younger and younger, and it is ultimately the parents’ responsibility to decide whether to make the purchase for their children. How does it affect the child differently when they have a minimal amount of toys as opposed to children who have buckets full of dolls and games? I don’t remember having brand name toys when I was at preschool. I remember playing on an indoor playground and building things out of blocks with the guys or watching the girls play beauty parlor. I wonder how different it is now? Is every preschool stocked with Barbie dolls on hand and superhero figurines?
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