So os this idea of transmedia storytelling supposed to appeal to multiple audiences in the same media topic, or is it a technique that one agency or company appeals to multiple audiences, but not in the same text?
Jenkins says that during the creation of the Matrix Reloaded all of the related properties such as video games, action figures, comic book, and an animated series assist in explaining the storyline of the trilogy. However i feel that the movies themselves should convey the entire message. Viewers shouldnt have to go out and purchase more accessories to completely understand the underlying themes in the films. These high budget films should do that themselves.
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