Becker Introduction

Becker discusses how people are more aware than ever of the "sub-genres" they belong to and how they are seen by advertisers. By recognizing that everyone is different, are we further isolating ourselves?

Becker reveals in his introduction the constant presence of homosexuality in the media has lead many people to grow more concerned about the future of heterosexuality. But isn't this a natural response? When there is a change, isn't a person's first reaction "how is this going to affect me?"?