If market researchers agree that gays and lesbians are well educated with a disproportionate amount of disposable income and are extremely loyal to brands, why are there not more television ads targeted towards them? I cannot think of one television ad I have seen that has ever been specifically targeted towards this demographic. Does IKEA still have ads targeted towards gays and lesbians being broadcast?
I recall hearing about an ad that featured a gay or lesbian (couple?) that was supposed to run during the Superbowl or some other big event within the past year or so. Does anyone remember what the story line was and what the commercial was supposed to be for? Why was it pulled?
No comments:
Post a Comment