One part of the reading really stood out to me: "long-standing discourses about homosexuality as a sin, disease, or crime continued to construct gays and lesbians as a deviant minority - a risk group deserving scorn or pity." I think we obviously know that everybody is entitled to their own opinion, but I don't think there is any truth to that claim. Becker does a good job dis-proving a lot of these discourses. I would argue that these discourses could be applied to straight people as well.
Do you think the reason that we don't see ads directed towards a male audience is partially because that just further separates the two groups? From the advertising perspective, I have no doubt that they would want to reach everybody, including the gay community. So advertising the "traditional" way will reach the intended audience as it always has. While an advertisement targeting the gay community may scare off those who are less accepting of the group. Do you think it is just a matter of advertisers playing it "safe"?
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