As the era of TV became prominent people began spending less and less time with their neighbors and friends, and more time on the couch in front of the tv, which they became exposed more heavily to advertisements and the knowledge of what others had. So in a middle class family, if they are watching tv and seeing how the upperclass lives and what desires they have fulfilled, then if a lower class or more peverty stricken family who owns a tv is watching those same commercials and viewing the same ways of life, are they thinking the same thing?
Because if the middle class family is watching tv, sees an ad, and realizes they cannot afford it, but then they go out and put it on a credit card, how does the lower class family react to that same commercial, who maybe doesnt have a good enough credit standing to obtain a credit card, and they know they cannot afford the items being displayed, does the ad affect them the same way?
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