I am very intrigued by the "international cultural lag" that he explains when talking about why semiotics took a while to catch on in the US. It seems that more often American's think that we are the epicenter of everything. What could we be missing out on because of this somewhat conceited view of ourselves?
I need clarification on the term "signs" that Berger uses. Are the signs that exist in a text the smallest, simplest components that when put together make the text and the meaning?
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