1. I found it very interesting to read about what Schor calls "competitive consumption". My neighbors back at home remind me of that concept. What are all of the factors that go into a "reference group"? Is it just money and social status or are there behavioral traits that go along with that?
2. How well-informed do you think consumers really are? Are they brainwashed by all of the advertisements in today's society or do you think they really are well-informed?
No comments:
Post a Comment