Instead of keeping up with the “Joneses,” we are now having to keep with the Kardashians and “Real House Wives.” Though many of these shows are there for us to see how the upper class lives, does the average person subconsciously realize that these types of lifestyles are most likely going to be unattainable? How much worse is reality television making the aspirational gap?
I grew up learning the importance of bargain shopping and comparing generic to name brand. Through reading this article, it appears that most Americans don't realize how much they could be saving yearly by making a few changes to their buying process. How will people change their spending patterns if they already have brand loyalty to so many products? How can the message of being savvy be sent out in a way that overrides the advertisers?
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