Thursday, September 9, 2010

Berger: Semiotic Analysis

1. In Saussure's discussion on semiotics and that concepts have meaning because of relations, it is concluded that the basic relationship is oppositional. Though the examples fully demonstrate this insight, what is there to say about words with no apparent oppositional relations?

2. Berger discusses the fact that relationships are ever so rapidly changing, which consequently changes the meanings found within these relations as they relate to semiotics. What are some concrete examples of substantial changes in relations of which can convey entirely different meanings than they may have once had in the past?

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