Given that the statistics provided in the reading on the average annual income were researched in the early 1990's, I don't think they would have been so accurate but maybe even a bit modest. During this time, homosexuality was still on the cusp of breaking through conservative backlash, which inevitably caused many people to "stay in the closet" out of fear. I would be interested in knowing what the difference would have been in average annual income had the majority of the gay population been accounted for. This, along with the other reasons provided, I think is was led to the discredit of these types of statistics.
In the reading it is stated that, "characteristically, consumer culture offers redress for the disenfranchisement of those who have traditionally been cast as "other" on the basis of their identities." Despite this fact, would marketers even have acknowledged this group had they not become a rather large proportion of the population and proved to exceed the national salary averages?
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